Ad Club’s 72-hour weekend-long strategic sprint is your chance to step out of the classroom and into the high-speed world of advertising.
With a real brand, prizes, merch, and bragging rights on the line, it’s the kind of adrenaline rush your advertising career has been waiting for.
FAQs
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Not exactly. There’s plenty of work to do, but how you do it is up to your team. Want to pull late-night sessions together? Go for it. Prefer working solo and checking in later? That works too. Just stay committed and communicate. To get the full Rally experience, attendance is mandatory on Kickoff and Presentation day. And who knows…there might be a few surprise mini-events during the weekend with chances to win extra prizes.
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That’s okay! Rally is for everyone and is the ultimate learning experience and a taste of the fast paced agency life. Whether you're new to this or already familiar, we’ll provide info on Kickoff day to explain everything and help you get started.
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Teamwork, research, strategy, presentation and communication skills, and real-world experience that looks great on resumes, interviews, and portfolios.
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After all teams present on Monday, the client/agency judges will choose a winner. Judging takes about 15 minutes, and then we announce the results!
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Of course! Just pay your membership dues and sign up by the October 6th deadline!
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Nope! All majors and years are welcome. Great ideas come from all kinds of people. This is about learning, collaboration, and creativity.
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Teams are picked by the exec board planning the event based on your sign up form responses. We aim to balance experience levels so every team has a fair shot.

Last Year…
Agency Partner: Arts & Letters Creative Co.
Client Partner: NBC News & The TODAY Show.
This past Rally, teams cracked this brief: How can Start TODAY be a wellness companion for the broad TODAY audience, through the launch of the new direct-to- consumer product, the Start TODAY App?
Explore the work from previous teams and fuel your inspiration for the upcoming Rally.