Robertson Rally is a weekend-long strategic sprint in which students compete on teams to conduct brand and competitor research, develop a creative brief, and pitch their strategies to a panel of industry professionals.

Participants walk away with real-world experience, standout portfolio pieces, and a boost to their resumes. It's an incredible opportunity to sharpen your teamwork skills, build industry connections, and have a blast while doing it!

This past Rally, teams cracked this brief: How can Start TODAY be a wellness companion for the broad TODAY audience, through the launch of the new direct-to- consumer product, the Start TODAY App?

Take a look at the work teams did this year and get ready for our next Rally this Fall!