Fall Strategy Competition
Robertson Rally is your chance to step out of the classroom and into the high-speed world of advertising for 72 hours. During the weekend-long strategic sprint, participants team up to research a brand, analyze competitors, build a creative brief, and pitch their strategies to a panel of real industry professionals.
Along with the opportunity to let out your competitive side, Rally also gives participants real-world experience, portfolio-level work, and a boost to the resume! It’s a chance to test your limits, work with a skilled team, and get a feel for the ad industry.
In 2026, teams were asked to develop a strategy to help the Virginia Department of Rail and Public Transportation (DRPT) encourage bus transportation as a safe, efficient option for teenagers.
Assigned with the task on Friday, our teams brought incredible presentations and creative briefs the following Monday! Check out their final products and keep an eye out for Rally next fall.
Agency Partner: Siddall Communications
Client Partner: Virginia Department of Rail and Public Transportation
