Fall Strategy Competition
Robertson Rally is your chance to step out of the classroom and into the high-speed world of advertising for 72 hours. During the weekend-long strategic sprint, participants team up to research a brand, analyze competitors, build a creative brief, and pitch their strategies to a panel of real industry professionals.
Along with the opportunity to let out your competitive side, Rally also gives participants real-world experience, portfolio-level work, and a boost to the resume! It’s a chance to test your limits, work with a skilled team, and get a feel for the ad industry.
In 2025, teams were asked to develop a strategy to help Holiday Barn get more pets in the door for grooming services at each location, while also increasing overall awareness.
Students were tasked to present strategic plans and activation ideas, and they more than delivered! Check out their final products and keep an eye out for Rally next fall.
