Our 72-hour weekend-long strategic sprint is your chance to step out of the classroom and into the high-speed world of advertising. Participants team up to research a brand, analyze competitors, build a creative brief, and pitch their strategies to a panel of real industry professionals. It’s fast, it’s collaborative, and it’s a chance to experience the thrill of agency life in just one weekend.
Robertson Rally 2025:
Mission ImPAWSible
October 10th-13th
Hosted by Ad Club at VCU × Madison+Main × Holiday Barn Pet Resorts
19 Agents went undercover to declassify brand intel and leverage audience insights into a strategy to help Holiday Barn get more pets in the door for grooming services at each location while also increasing overall awareness.
Students were tasked to present strategic plans and activation ideas.
Agency Partner: Madison + Main
Client Partner: Holiday Barn Pet Resorts
